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    Supermac's Loses Trademark Battle with McDonald's

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    Supermac's has lost its legal battle with McDonald's over trademark rights, as the European Union Intellectual Property Office ruled that Supermac's logo is too similar to McDonald's 'Big Mac'. This ruling prevents Supermac's from registering its name as a trademark in the EU, although it can still operate under its name in Ireland. McDonald's argued that 'Big Mac' is a well-known trademark.
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