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    Belfast Entrepreneur Launches Modern Chore Jacket

    3 weeks ago

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    Matt Blair, a Belfast software entrepreneur, partnered with a former Burberry designer to create a modern chore jacket inspired by vintage Parisian shopping. His brand, Éide Clothing, incorporates Irish linen, though production occurred in China. After three years and nine sample rounds, the limited run of 75 jackets sold in 10 countries, primarily the U.S., at £169 each.
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