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    Sky Acquires ITV in £1.6 Billion Deal

    2 weeks ago

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    Comcast's Sky has finalized a £1.6 billion acquisition of ITV's broadcast channels and streaming service, aiming to create a competitive British media entity against global giants like Netflix and Amazon. This merger will dominate over 70% of the UK television advertising market. ITV will continue as a standalone production business, focusing on creating content for various platforms.
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