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    Vimto Acquires VitHit Drinks Brand for £64 Million

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    Vimto owner Nichols has acquired the healthy drinks brand VitHit for 75 million euros (£64 million). Founded by former rugby player Gary Lavin in 2001, VitHit has expanded to 13 markets and generated revenues of over 26.5 million euros (£22.7 million) last year. Lavin will step down following the sale, marking a strategic milestone for Nichols.
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