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    Pubs See Sales Surge During England's World Cup Match

    2 weeks ago

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    England's dramatic 3-2 World Cup victory over Mexico led to a 67% increase in pub sales, according to Heineken UK. Food sales rose by 81%, while cider and lager sales increased by 127% and 76%, respectively. The match, which kicked off at 2am GMT, saw a 4,782% year-on-year increase in total sales during peak hours.
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